G-Strut Trade Ad
The ask: Create a rugged trade ad highlighting G-Struts industrial capabilities as well as reenforcing their mobile presence.
The work: Design the ad in Adobe InDesign and Photoshop (compositing). To create the construction worker image, I used six slightly different iStock images to composite the body and sky seen below.
The result: Our client was thrilled with the outcome. So much so that they requested the construction worker be created as a life-size 6’ trade show display cutout. It’s a good thing I strive to create work like this at an extra high resolution for instances such as this.
My Role: Art Director, Designer, Photo Retoucher/Compositor
