Social Media Design
The ask: Create a social media campaign for Kenan Advantage Group to boost new driver applications.
The work: Create two Facebook campaigns: one targeting young single men and the other targeting families, primarily mothers. The male-oriented campaign was tough and strong, featuring a rock-and-roll meets ESPN aesthetic. The family campaign showcased Kenan’s family values, emphasizing that drivers could be home by dinner time. This provided, not only financial opportunities, but also the chance to help build strong families.
The result: Our hunch that featuring mothers as our target audience proved to be correct. By using Facebook Analytics, we were able to customize the campaigns practically in real-time, dramatically increasing application submissions.
My Role: Creative Director, Designer, Video Editor
The ask: Create an animated GIF from a printed design.
The work: Using the printed art files, I broke apart the vector art and animated the pieces in Final Cut Pro X. I then exported the video into Photoshop to create the animated GIF.
The result: Successful and fun version of the printed card beautifully comes to life.
My Role: Video Editor, Animator
animation sample
The ask: Concept designs for an internal and external hiring campaign.
The work: Photoshop was the primary applications used for these concepts.
The result: A successful social ad collection that was reflected in an uptick in new recruits.
My Role: Art Director, Designer
The ask: Concept designs for an internal corporate digital compliance alert.
The work: Designed in Adobe Illustrator. 3D modeled and rendered in Strata Design 3D.
The result: A popular graphic that was repurposed to large format digital lobby and elevator displays.
My Role: Art Director, 3D design
The ask: Using a doodle from the marketing director as direction, create an HD SUPPLY animated gif snow globe.
The work: I created, textured, and lit a 3D model in Strata Design 3D. Then, I composited the image in Photoshop and added animated snow by using a particle generator in After Effects.
The result: Corporate management was thrilled. An additional snow globe with an HD SUPPLY truck was requested, as well as new video formats for the Corporate office lobby.
My Role: Designer, Animator, 3D Modeling/Rendering, Video Editor.
animation samples
The ask: Create digital designs for internal and external holiday campaigns.
The work: Created multiple sized designs with vector images in Adobe Illustrator.
The result: Festive and creative images delivered under budget and on time.
My Role: Art Director, Designer
The ask: Create digital designs for internal and external holiday campaigns.
The work: Create multiple sized designs with vector images using custom photography and Photoshop.
The result: Festive and creative images delivered under budget and on time.
My Role: Art Director, Designer
The ask: Create digital ad designs for a social media driven campaign.
The work: Create multiple sized designs with custom photos, 3D renders, and stock images.
The result: WATERBOX AQUARIUMS is a very successful company with 85% of the marketing done online. These ads proved successful on platforms like Facebook and Instagram.
My Role: Creative Director, Designer
The ask: Create a mobile app for actor, Bruno Gunn.
The work: The agency I was working at in Ohio developed a mobile website app technology (SquawQR) that allowed the user to do all the updates to their own sites in real time.
Bruno Gunn (Hunger Games and HBO's Westworld) asked us to develop his brand and set him up with a SquawQR app. Bruno is from Ohio and knew our ad agency’s president.
The result: Bruno loved the branding art and was able stay instantly up to date in the very hectic Hollywood world.
My Role: My Role: Art Director, 3D modeler
